This techno approach to drop topidness is something the auto world hadn’t seen since the introduction of the Ford Skyliner in 1957. That novelty top never caught on but what’s old is often new again in the car business.

This car replaces Volvo’s existing convertible and coupe with a “two cars in one” approach. The goal was to make room for four adults in a sporty but comfy cabin.

First up – a design briefing by John Kinsey, (C70 Exterior Designer), who explained the rationale behind the new car’s lines. “It’s all about passion, having fun with the top down,” he said.

Kinsey had to make sure he kept the iconic Volvo lines while he worked on his fun formula. He concentrated on the distinctive front end V shape by bringing the lines all the way down through the front bumper and the distinctive shoulders on the side of the car. “This gives it the sense of security and robustness,” explained Kinsey.

The car’s flowing surfaces combined with its crisp lines also gives the C 70 a very contemporary Scandinavian, unadorned look. “There’s nothing superfluous but you hope to do it in an elegant way,” he said.

While the design comes from Volvo, they turned to the famed Italian coachbuilder Pininfarina for help with manufacturing the car’s folding top at its plant in Sweden. It’s a novel arrangement for both companies.

Design is one way to stand out in a competitive pack that pits this car against BMWs 3 series, Audi’s A4, and the SAAB 9-3.