SILVER SPRING, Md. & MARENGO, Ill.— Now that you’ve hooked up that sparkling new HD set, wired the 5.1 surround sound, lowered the blinds and positioned your favorite chair in the right spot, I know you’re Looking for some zoom, zoom instead of gloom, gloom. You want sparkling metal, dazzling paint, glistening chrome and all the drama only a room full of bidders can provide when they see the object of their desire about to go to another guy.
Discovery’s HD Theater and Mecum Auction Company is about to deliver the answer to your HD automotive prayers when they launch, MECUM AUTO AUCTION: MUSCLE CARS AND MORE, starting Saturday, March 29 from 8-11 PM ET on HD Theater, Discovery Networks' original HD network.
Mecum teamed with HD Theater, the channel which brought viewers the first live HD footage from space in 2006 and from an Antarctic solar eclipse in 2003, to create the first live high-definition auto auction weekly series covering the world of Mecum’s events.
This high-octance programming, will bring the world of high-end muscle cars, timeless classics and rare exotics into America’s living rooms over six consecutive Saturdays that culminates with a special grand finale on Saturday, May 17 from 2-6 and 8-11 PM ET live from Mecum’s 21st Annual Spring Classic, where over 1,000 cars will hit the auction block. Holy Hemi Batman.
MECUM AUTO AUCTION will broadcast live each Saturday night from Mecum Auction Company’s event at the Indiana State Fairgrounds in Indianapolis. Each episode will feature approximately 60 collector cars live from the auction block as bidders vie for some of the hottest rides and coolest classics. The series profiles the amazing cars, eccentric collectors and deal-by-deal auction drama, and also goes the behind-the-scenes to reveal how these high-end automotive auctions come together and how cars are evaluated.
“MECUM AUTO AUCTION: MUSCLE CARS AND MORE will showcase our highly-spirited automotive auctions, which blend some of the best dramatic elements of sports, reality and game shows,” said Dana Mecum, CEO Mecum Auction Company. “Each auction features real buyers and sellers in a competitive display of bidding prowess, while contemplating the crucial car-by-car question of ‘What’s it worth?’”
“HD Theater is excited to partner with Mecum Auction Company and present the dynamic live action of their collector car auctions,” said Clint Stinchcomb, executive vice president and general manager of HD Theater and Turbo Media. “MECUM AUTO AUCTION represents our commitment to transport HD Theater’s viewers to compelling live events and capture in HD the meticulous craftsmanship and artistic detail of these spectacular cars.”
For more information, log onto www.mecumacutions.com or call (815) 568-8888.
Photography by Todd Anderson, Turbo
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