Atlanta, GA --Laurence Loewy, the daughter of famed industrial designer Raymond Loewy, died Wednesday at her home in Marietta, Georgia. She was 55.
Born in New York and raised in NY, Paris and Los Angeles, she attended the Lycee Francais in New York, Foxcroft High School in Virginia and the University of Southern California. Loewy's professional career included work in television production and journalism.
During the 80's she was a writer/producer on numerous projects for Alan Landsburg Productions, Group W and Directions International. As a journalist, Loewy worked at the L.A. bureau of the Associated Press, where she was recognized by AP World for her submission chronicling the 1984 Summer Olympics. She was a reporter for Glendale News Press in Southern California and became City Editor for Ingersoll Publications, winning numerous awards for reporting, deadline writing, editing and layout.
Retiring in 1990 to raise her son, Jacque, Loewy became the clearing house for Ramyond Loewy's estate. In 1995 she established Loewy Design, LLC to promote the legacy of Ramyond Loewy as well as the aesthetics and philosophy he subscribed to. She served on the board of Raymond Loewy Foundation from 2000-05.
Her famous father, Raymond Loewy, was called upon by Studebaker executives who hoped his
innovative designs whould transform the company from a nondescript
Indiana based carmaker into an international style leader. His advanced styling for the Avanti and others helped to make Studebaker stand out but good looks weren't enough to keep the independent car maker afloat. While his creations didn't save the
company they've kept it in the limelight among collectors ever since.
His styling flair
gave the world the Coke bottle, the Lucky Strike cigarette package's
bullseye, the interior of Air Force One -- under Kennedy, sleek
streamlined trains and dozens of other items as he helped to invent the
practice of industrial design.
Laurence worked hard
to create a traveling educational exhibit and permament home for an
ongoing dispaly that would share her father's designs with the world. This exhibit, "Raymond Loewy: Designs for a Consumer Culture" draws heavily on Loewy’s personal archives, a treasure collection of images and information not previously available to researchers or the public. A national magazine said of him in 1950, “Loewy has probably affected the daily life of more Americans than any other man of his time.” Many of his designs are still in use today. This exhibition showcases Loewy’s work, placing it in the wider context of the shaping of a modern look for consumer culture. His career is brought to life by an array of original drawings, models, products, advertisements, photographs, and rare film footage of Loewy at work.
As CEO of Loewy Design, she was currently involved in a new gallery, plans for a Raymond Loewy Museum of Modern Design in Manhattan and new Loewy documentary entitled "Raymond Loewy Loved Locomotives."
Loewy is survived by her husband, David Hagerman and her son Jacque Loewy, and step-daughter, Catherine Hagerman.
Funeral arrangement are: Patterson's in Marietta, GA will have a visitation
Monday night. Call 770-977 9485 for times.
There will be a Funeral Mass on Tues at 11:00AM at St. Anns in Marietta.
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