Turin, Italy -- Lancia turned to design house, Versace for help with its Ypsilon VERSUS show car and for outfits its models will wear on the stand as part of its exhibit at the upcoming 2008 International Paris Motor Show
The car maker wanted to stress the relationship between Lancia and the world of Fashion. Design, cinema and fashion are key to the brand's image, which helps Lancia make its case for being the official vehicle for the annual Milan fashion week.
The Lancia Ypsilon has become a test bed of contemporary, Italian design for small cars. The ‘Ypsilon VERSUS’, an original version created as a result of collaboration between Lancia and the Versace Group brand stresses a look they hope will appeal to a young, dynamic sensibility.
They want the Versus to reflect the taste of an audience that is very aware of fashion trends and full of vitality. Important elements are to this crowd are: attention to detail, care about proportions, top-quality workmanship and materials. The VERSUS brand within the Ypsilon line will be the forerunner for a Lancia model directed at this young and sophisticated audience.
The special series based on the show car will be produced in a limited edition (500 cars) and marketed starting in March 2009.
The ‘Ypsilon Versus show car’ features certain exterior features a special Bronzino Bronze body colour that bears a screen-printed ‘Versus’ logo on the roof. The exterior also boasts bronze 16" alloy rims. The original bronze chrome finish is also repeated on the grille, handles, moulding on the doors and rear bumpers and tailgate handle, sporting the Versus logo.
The same strong themes are evident inside, in the special upholstery produced with a band in a cloth that’s inspired by the fashion world – and a central area in brown leather with a ‘Versus’ logo heat-printed in relief, just as on the accessories produced by the fashion brand.
It’s Italian design on wheels.
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