PLEASANT RIDGE, Mich.,– Cruisin’ Woodward has been a tradition since Henry Ford rolled out of his Detroit garage and set the world on its ear with his motorized marvels.
In the last few years, this penchant for cruisin’ has become an annual ritual that attracts millions of people to the home of the American muscle car – suburban Woodward Avenue. But this year, the event will not only be a place for those prone to nostalgia it’s poised to become the place to see what tomorrow may look like when the Inaugural NextCruise, brings a bevy of green machines to Woodward on August 15-16.
This new event - new in both concept and content, staged in the City of Pleasant Ridge, is set to introduce an environmentally friendly and future-looking dimension to the Woodward Dream Cruise, widely viewed as the world's largest automotive spectator and participation event.
Nine of the world's largest automakers are supporting NextCruise, by providing the public with multiple opportunities to check out - and drive - the latest in "Green Machines" (including hybrids, clean diesels and those with other, new super-high-mileage and ultra-low-emission technologies).
"NextCruise marks a number of important firsts," said Paul Eisenstein, Event Chairman." It's the first-ever public event that brings together such a large array of leading automakers, specifically to display environmental vehicles and technologies; the first-ever event where the public has the chance to drive such a wide assortment of clean, high-economy cars, trucks and crossovers; and it's the first-ever official Woodward Dream Cruise event that is specifically future-focused.
The organizers want to, “expand the relevance of the Woodward Dream Cruise from what is primarily a retrospective into a celebration of the automobile, past, present and future," Eisenstein added.
The event will feature displays of advanced green concepts and technologies, such as fuel cells and hydrogen-powered internal combustion engines, together with experts to provide insight into how those developments can reach production in the not-too-distant future.
"As Pleasant Ridge has the longest stretch of green space on the entire Woodward Corridor, it's highly fitting that the City should be the host of this "Green" event as part of the Woodward Dream Cruise," said George Lenko, Pleasant Ridge Commissioner andNextCruise organizer. It will be based in Memorial Park, immediately adjacent to Pleasant Ridge City Hall.
"Today's and tomorrow's Green Machines challenge the stereotype that environmentally-friendly automobiles require customers to make significant sacrifices: in size, features, comfort and, especially, performance," said Eisenstein.
It will be held in Pleasant Ridge's Memorial Park along Woodward Avenue, north of Nine Mile Road. There will be a public preview on the evening of August 15. The event itself takes place concurrent with the Woodward Dream Cruise on August 16.
Major auto manufacturers supporting include General Motors, Ford, Chrysler, Toyota, Nissan, BMW, Mercedes-Benz, Audi and Volkswagen. Other sponsors and exhibitors include Bridgestone, Detroit Belle Isle Grand Prix, IndyCar Series, American Le Mans Series, PR Newswire, G-2 Communications and ESI.
Pleasant Ridge is known for its historic homes, tree-lined streets and active citizens who dedicate their time for the betterment of the community. A long tradition of community pride is reflected in the City's beautiful parks along Woodward Avenue and its pristine neighborhoods. Many of the houses in Pleasant Ridge are part of a nationally-recognized historic district and all the homes reflect the care and attention which assures that Pleasant Ridge will remain a beautiful community for generations to come. A strong sense of community, dedication to historic preservation and ideal location makes Pleasant Ridge the perfect city for all ages, interests and lifestyles.
For More information:
www.nextcruise2008.com www.cityofpleasantridge.org or email
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