DUBLIN, Ireland -- The Output of China’s passenger car factories rose to 4.95 million units in 2007 from 1.09 million units in 2002, an Increase of 3.8592 Million Unit according to a new report from Research and Markets.
Using statistics from the Chinese Association of Automobile Manufacturers (CAAM), the report delves into the factors behind this average annual growth rate of 35.33 percent.
China's auto industry is in the process of a rapid development but this market has many regional characteristics. Take Shenzhen City as an example, the city had 67,300 passenger cars in 2004 and the figure rose to 131,300 in 2007, representing average annual growth rate of 24.95 percent.
The top tree factors influencing auto consumers in Shenzhen are in turn price (35%), safety (26%) and brands (20%). As to fuel consumption, compared with consumers of other cities like Beijing, Shanghai, Chengdu and Guangzhou, Shenzhen consumers are relatively indifferent to it, accounting for only 4 percent.
People in different regions also prefer to get their auto shopping information different ways. The top three methods for Shenzhen consumers are: going to dealerships to see cars, which accounts for 33 percent, hearing from friends with experience, which accounts for 27 percent, and test driving, which accounts for 12 percent.
At present, there are a total of more than 30,000 auto dealers in China. According to incomplete statistics, China's 21 local manufacturers of passenger cars have 7,604 sales outlets named after brands or producers.
Based on the data of the regional distribution of local producers' sales outlets, the writers of the report see the characteristics of market channels, as follows.
1. Dealers of passenger car are excessively concentrated in developed provinces and municipalities.
2. The distribution network of the 21 passenger car manufacturers can be divided into five categories based on the similarity of provinces and municipalities. The distribution network of manufacturers' brands in category 1 and 2 is relatively weak in developed areas, while that in category 3, 4 and 5 is comparatively strong in such areas.
3. There exist distinctive differences in choices between producers and regional dealers.
4. Market competition in less developed areas is more intensive than that in developed areas.
According to the key indicators in 31 provinces, autonomous regions and municipalities directly under the central government, related to passenger cars, including per capita GDP, per capita disposable income, urban road length, the number of city buses, the second chapter of the report divides China's auto market into several regional ones with grades attached to each of them and makes SWOT analysis of urban auto markets in ten selected cities, to which the current market status of passenger cars and the future development of auto markets are provided.
In the third chapter, the report summarizes the characteristics of regional distribution of local producers' market channels and then gives you an introduction of their respective channel distribution with their own advantages in certain regions highlighted.
Based on the scores on the intensiveness of market competition, market size and degree of regional preference for brands (manufacturers) in the second and third chapters, regional markets are graded to provide references for manufacturers in extending their channels in the last chapter, which also makes analysis of changes in market channels of passenger cars.
Companies Mentioned:
* FAW-Volkswagen
* FAW Toyota
* Shanghai Volkswagen
* Citroen
* SAIC-GM
* Dongfeng Nissan
* Changan Ford
* Chery
* Geely Car
* Guangzhou Honda
* Beijing Hyundai
* Guangzhou Toyota
* Shanghai Automotive
* Hainan Mazda
* Dongnan Automobile
* Dongfeng Yuedakia
* Tianjin FAW
* BYD Auto
* Huachen Jinbei
* Changan Automobile
* Changan Suzuki
* Nanjing Soyat
For more information visit
http://www.researchandmarkets.com/reports/c87595
Related Items:
