Pomona, CA, May 15, 2007  – The latest developments in the company’s ‘New Traditionalist’ line of products are the Hot Rod Wheel, Hot Rod Brake system and over 80 other new parts to build a SO-CAL Speed Shop-quality hot rod.

“Wheels, knock-offs and brake assemblies are not a novelty in this business, but as the industry knows, SO-CAL’s idea of quality is a cut above,” noted SO-CAL President Pete Chapouris. “Not everyone out there goes to the extra effort and cost to do things like permanent low pressure one-piece aluminum alloy castings and die cast aluminum alloy drum covers, but we do.”  

With its one-piece aluminum cast alloy pin-drive knock-off, the SO-CAL Speed Shop Hot Rod Wheel, made of 356A heat treated T6 aluminum, captures the look of the ‘post WWII/pre-Elvis’ American circle track racing scene perfectly and is the absolute epitome of quality and style.

Then there’s SO-CAL’s new Hot Rod Brake system, featuring die cast drum covers that eliminate casting flaws like pin holes and voids, as well as a backing plate constructed of pre-polished deep drawn stamped stainless steel – processes that produce a flawless finish that no one else can touch.

Also part of SO-CAL Speed Shop’s ‘New Traditionalist’ line are stainless steel adjustable front spring perches, tie rod ends, front spring shackles, front spindle steering arms, adjustable rod ends, I-beam front axles, front spreader bars and V-shaped spreader bars, just to name a few.

For more information on the ‘New Traditionalist’ product line and how to order, please visit http://www.so-calspeedshop.com   or call John Reid at 909-469-6171.

Founded in 1946 by Alex Xydias, SO-CAL Speed Shop is the home of traditional hot rodding.  SO-CAL produces and offers top-of-the-line hard parts for building traditional roadsters and customs.  In addition, they are world-renowned for their beautiful chassis work, concours-quality restorations and award-winning hot rods and customs, as well as for their fabrication services to create everything from dream rods and motorcycles to race cars and concept vehicles for several of the world’s leading OEMs.  SO-CAL also has its own line of nostalgic apparel, as well as its number-one selling ‘Jimmy Shine’ hot rod apparel line, has several storefronts and hundreds of dealers across the U.S.

For more information, visit www.so-calspeedshop.com .

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