Atlanta, GA, May 2007 -- I can't think of a better way to spend a summer day than to learn about one of the icons of automotive design -- Raymond Loewy. You'll discover, if you get the chance to see this traveling exhibit, that he was about more than just cars. Loewy was one of the most prominent industrial designer of the 20th century. His firms created everything from lipsticks to locomotives. Raymond Loewy: Designs for a Consumer Culture, was recently described by the Philadelphia Enquirer as one of the most enjoyable exhibitions of its kind that one could expect to see.
This exhibition showcases Loewy’s work, placing it in the wider context of the shaping of a modern look for consumer culture. His career is brought to life by an array of original drawings, models, products, advertisements, photographs, and rare film footage of Loewy at work.
The always dapper, Raymond Loewy, became involved in the emerging world of industrial design in the 1920s after a successful career in commercial illustration. He eventually would become the best-known industrial designer in the world. He spent more than five decades streamlining and modernizing silverware and fountain pens, supermarkets and department stores. Loewy and his teams designed the color scheme and logo for Air Force One, the John F. Kennedy memorial stamp, the Greyhound Scenicruiser, and the interiors for NASA’s Skylab. Clients included such icons as Coca-Cola, Exxon, and Lucky Strike cigarettes.
Raymond Loewy: Designs for a Consumer Culture draws heavily on Loewy’s personal archives, a treasure collection of images and information not previously available to researchers or the public. A national magazine said of him in 1950, “Loewy has probably affected the daily life of more Americans than any other man of his time.” Many of his designs are still in use today.
The Exhibit schedule:
03/27/07 - 06/16/07 Parrish Art Museum, Southhampton, NY
07/01/07 - 09/12/07 Bellevue Art Museum, Bellevue, WA
10/04/07 - 03/23/08 National Heritage Museum, Lexington, MA
04/17/08 - 09/30/08 Museum of the Rockies, Bozeman, Montana
For More information:
www.raymondloewy.com
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