Remember when Pontiac meant, "excitement?" This clip makes the thought of the demise of this once hot brand all the more painful. Even the stiff host couldn't kill the buzz this car created. John Z. DeLorean was in charge and his engineers were turning out cars that set hearts on fire and helped to define an era. Style may not be everything but as Apple's shown it sure helps. How do companies keep from losing a grip on the cultural zeitgeist and petering out into irrelevance?

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