MONACO-- A new sports car has been created in honor of the 50th birthday of His Serene Highness Prince Albert II of Monaco. A mould of the prototype of the new ALA was presented to the Prince at a reception marking the 25th anniversary of Monte Carlo Automobile.
Founded in 1983, Monte Carlo Automobile is a manufacturer of unique hand-built sports cars. The company, founded by a group headed up by Fulvio Maria Ballabio, has been responsible for the first sports car produced entirely in Monaco. It has close ties with a number of former Formula 1 drivers, European aristocrats and diplomats, giving it an aura of exclusivity.
“Monte Carlo Automobile is a unique and highly exclusive brand,” says the company’s founder, Fulvio Maria Balabio. “Every Monte Carlo Automobile reflects our ongoing commitment to impeccable quality, technical excellence and a strict limited-edition policy.”
To mark its 25th anniversary, Monte Carlo Automobile decided to create an all-new, track-inspired model dedicated to Prince Albert – the ALA50. The prototype presented to the Prince will be displayed in the royal automobile museum along with the other historic vehicles in the Grimaldi family collection. A limited edition road-going version of the ALA 50 will be manufactured for general sale, to be launched in late 2008.
The event, which also included a presentation on Monte Carlo Automobile’s history and vision for the future, took place at the famous Yacht Club de Monaco.
Xeon International, a European business value creation company established in Luxembourg in 2003, will assist the management team of Monte Carl Automobile in the international development and implementation of Monte Carlo Automobile brand strategy.
“Monte Carlo Automobile is naturally positioned in the segment of the so called “Goods of Passion”. This market niche is showing great growth potential and the demand for limited edition products is soaring. In that context we will be deploying the Monte Carlo Automobile strategic plan in the coming years,” said Yves Duponselle, CEO of Xeon International.
According to Giancarlo d’Elia, CFO of Xeon International, “Monte Carlo Automobile business model is based on a maximum production capacity of a few dozen cars per year and a very exclusive licensing concept of the brand. According to our most conservative estimations Monte Carlo Automobile will aim in the next five years at a turnover of not less than € 15 million generating extremely attractive double digit EBITDA values”.
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